Monday, October 8, 2007

The Incredible One-Day Site Makeover

In case you didn't notice, I went ahead and gave the site a couple nicks and tucks. (In case you really didn't notice, hit the refresh button on your browser.) It's something I've been meaning to do for a while now, but kept putting off due to html/css/php code dread. I guess popping the del.icio.us and digg links into the blog posts got me over the hump.

Anyway, the esthetic goal was to obtain sober without also obtaining dead. Hence the simple layout and the vibrant color scheme. About two-thirds of the way through, I found this, which kind of reassured me:

The background color of your website, the color of your header, the color of your text, headlines and sub-headlines etc. can all have a psychological impact on your visitors.

Here is a list of some of the common colors and what type of psychological emotion they invoke in people:

...BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.

...GREEN is associated with money, nature, animals, health, healing, life, harmony.

...ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability...

You can use the above as a guide when choosing colors for your website. It really boils down to your target audience and what psychological message you want to convey in colors.

Apparently no one's told Mr. Martinovic that CAPITAL LETTERS are associated with ANGER, POOR IMPULSE CONTROL, and ANTI-SOCIAL BEHAVIOR, but hey, the man knows his colors. And in case you're wondering about the pale blue background, it's because the Andrew Sullivan & Kevin Drum have already got the royal blue locked down.

So there you have it. The new & improved Headline Junky: Trustworthy, harmonious, and cheap. Hope you like it.

Update: Funny, in re-reading Mr. Martinovic's quotation, I realized that I could have opted for "Powerful, rich and creative." Oh, well. Next time.

Posted by Judah in:  Odds & Ends   

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