Tuesday, October 16, 2007
The Little Whisper
In case you're looking for the science behind that South Carolina e-mail campaign perpetuating the debunked rumor that Barack Obama attended a muslim madrassa, here it is. According to German researchers, gossip about someone's reputation determines other people's opinions of that person, even in the face of contradictory factual evidence. Think of it as the 21st century's response to The Big Lie.