Monday, November 12, 2007
Sarkozy: A User's Manual
[Nicolas Sarkozy's DC lovefest kind of snuck up on me when I was busy moving. As a result, I missed the "news bump" to try to get the following op ed placed. So here's a freebie for anyone interested in what he really said, between standing ovations, last week.]
By now Nicolas Sarkozy has returned to France, having accomplished the primary purpose of his visit to Washington: to leave behind a legion of admirers. He made no secret of his intention, announcing upon his arrival that he was there "to win back the heart of America". To that end, he left nothing to chance. The entire visit was a carefully choreographed public relations campaign, tailor-made for the American audience. With a kiss on the hand for Laura followed by a slap on the shoulder for George, Sarkozy set the tone, alternating between seduction and business, and offering a little bit of something for everyone.
For those who might have heard he was a divisive figure, Sarkozy used the composition of his delegation – three women (one of Arab descent, another of African origin) and a Socialist – to present the image of a "new France", one that America could easily identify with. In his speech before Congress, too, Sarkozy gave everyone a reason to feel satisfied. For those on the right, who want a French ally that will fall in line with American interests, Sarkozy was tough on Iran, committed to Afghanistan, and resolute in the fight against terrorism. For those on the left, who want a French ally that will keep us honest, Sarkozy was (silently) unapologetic on Iraq, forceful on global warming, and convincing in his arguments for a strong Europe.
As a result, Sarkozy accomplished what every media consultant dreams of: To have each listener hear not what he actually said, but what they wanted to hear. But for anyone familiar with Sarkozy's method, his speech before Congress was more than just a successful public relations ploy. It was the outline of a bargaining position for what he conceives of as an unfolding negotiation with his newly reconciled friend and ally...
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