Monday, May 19, 2008

Not Happening

This is why I'm so confident that John McCain stands no chance of winning the presidency:

Everybody needs to relax. There's no way John McCain will beat Barack Obama. Period.

Update: As an afterthought, it occured to me that videos like this are useful up to a certain point, but Barack Obama himself should avoid using frontal assaults on McCain's "straight talk" reputation. Instead, he and his campaign should very simply and knowingly begin referring to McCain's "credibility problem." If pressed for comment, he should reply, "People who have actually been listening to John McCain over the years know what I'm talking about."

Confronting someone with the obvious falsehood of one of their bedrock assumptions is a surefire way to trigger their defense mechanisms. As an example, imagine you wanted to inform a friend that his "devoted" wife is actually having an affair (leaving aside, for simplicity's sake, the question of whether or not you should, in fact, do such a thing). Tell him the missus is cheating on him and you're as likely as not going to end up with a black eye and one less friend. Mention in passing how a mutual acquaintance got wise to what those "extended business lunches" were all about and he's liable to start asking himself some questions. The key is not to give people answers they don't want to hear, but to get them to ask themselves the questions that will lead them to those answers.

The advantage of taking McCain's "credibility problem" for granted is that it confronts McCain on one of his core strengths, while forcing his most loyal constituency the press to do the legwork on examining the claim. And it does so without raising the natural defenses of voters who have integrated years' worth of puff pieces into their construction of reality.

Posted by Judah in:  Politics   

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